An A/B split sends each customer down one of two paths, so you can try two versions of a message — a short welcome and a longer one, or two ways to offer a booking.
- Open Automation, press New automation, then Visual.
- On the empty canvas, press A/B test a welcome under Start from — or drag A/B split from Logic onto the canvas.
- Select the split and move the slider (Share for A) anywhere from 1% to 99%. It starts at 50/50.
- Connect path A to one message and path B to the other.
- After each message add Add a tag, with a different tag on each path — “welcome-a” and “welcome-b” — so you know who got which.
- Press Test (it plays path A), choose the channels and press Save automation.
Good to know
- Each run takes one path.
- An A/B split can also follow Someone comments on a post, to try two DMs.
- There is no A/B report yet. The tags record who got which version, and Customers › Campaigns can write to each group with With tag.