In short
Campaigns live in Growth: an approved WhatsApp template goes to the contacts who agreed to hear from you — chosen by tags and by how they engaged — now or at a time you pick, and the report shows who read, replied, tapped and bought. Sequences, a series of messages over days, live in Customers. Anyone who replied STOP is never messaged.
Works on
What it includes
- Offers on WhatsApp to the contacts who said yes
- Saved audiences: tags in or out; engaged, quiet or new
- A picture of its own for each offer
- Count clicks: a personal link for each person
- Now, tomorrow at 10:00, or up to 90 days ahead
- A test on your own phone before it goes out
- Pause, resume, duplicate — or send again to the people who did not read it
- Reports: delivered, read, replied, tapped, unsubscribed and what it brought
- Sequences over days
- WhatsApp message templates and their status
- STOP and START handled automatically
Where to find it
Menu › Growth (campaigns) · Menu › Customers › Follow-ups
Plans
Included in every paid plan. Meta charges WhatsApp messages to your own account, with nothing added. See pricing.
Questions
Can a campaign message someone who opted out?
No. STOP and other recorded opt-outs are enforced before every send — and checked again at the last moment.
Where did Customers › Campaigns go?
Into Growth on 4 October 2026, with contacts, consent, saved audiences and reports. The old address opens Growth.
Step by step
Try Campaigns & sequences free for 14 days
No credit card, then Free. Connect one channel and invite one colleague.
Checked against the live product on 6 October 2026. What each connected account can do is shown on the Channels screen of your workspace.