In short
Pick the accounts or a saved group, add the media once, and publish now or schedule it for a date and time up to a year ahead. Each account reports its own result, and only the one that failed is retried. YouTube videos and Shorts go out Public, Unlisted or Private, as you choose, and your Google Business Profile gets updates, events and offers — offers never for hotels or other lodging, as Google’s policy requires. Your library shows each photo and video as a card, and the 16:9, 1:1 and 9:16 of one video join into one piece, so each channel gets the format it takes.
Which platforms can Instant Post publish to?
What can you publish with Instant Post?
- Post, Story and Reel from the same media — or separate
- Now, or scheduled up to a year ahead: quick picks, a calendar and the hours of the day
- Accounts one by one, or saved groups
- Reel music: Instagram’s catalogue or your own audio
- Hashtag sets
- A result for every account; retry only the one that failed
- TikTok: who can see it, comments, Duet and Stitch
- TikTok sounds: see the trending videos made with a sound, then «Use this sound»
- Your library as cards: a title, the cover, the length and where each one went — search, filter by format, albums by brand
- One piece in several formats: join the 16:9, 1:1 and 9:16 of a video, and each channel gets the one it takes
- YouTube videos and Shorts: title, Public, Unlisted or Private, and «made for kids»
- Google: an update, an event or an offer, with a button and one photo or the text alone — no offers for hotels or other lodging
- Also in the phone app
How do you post to every account at once?
Choose the accounts or a saved group.
Add the media and the caption once.
Publish now, or pick a time.
Where do I find Instant Post in MirageCHAT?
Menu › Social Studio › Instant Post
Which plans include Instant Post?
Included in every plan, Free too — 30 posts a month on Free. See pricing.
Instant Post: frequently asked questions
Where do my scheduled posts wait?
In Social Studio › Your posts, next to what was published and what failed. There a scheduled post can get a new time, go out now or be cancelled.
If one account fails, is everything posted again?
No. Each account has its own result, and a retry goes only to the one that failed.
Can I add music to a reel?
Yes. Choose a track from Instagram’s music catalogue for business accounts, or upload your own audio, which is mixed into the reel.
Can I pick a trending TikTok sound?
Yes. In the music of a TikTok post, open a sound to see the trending videos made with it, play them, and press «Use this sound».
I have the same video in 16:9, 1:1 and 9:16. Do I pick one?
No. Join them into one piece: when they look like one, the library suggests it and you press «Join formats». Each channel then gets the format it takes: a 9:16 for Reels, TikTok and Stories, a 16:9 for a YouTube video, a 1:1 for a Facebook video post.
How to publish with Instant Post, step by step
Instant Post guides and use cases
Post to Instagram, Facebook and TikTok at Once — Publish carousels, stories, reels and TikTok videos from one screen with Instant Post — now or scheduled up to a year ahead — and see what each post did.
Manage Multiple Instagram Accounts in One App — All your Instagram accounts in one app: every DM and comment in one team inbox, one post to every account at once, and each account's numbers.
Try Instant Post free for 14 days
No credit card, then Free. Connect one channel and invite one colleague.
Checked against the live product on 23 October 2026. What each connected account can do is shown on the Channels screen of your workspace.