In short
Insights, in Social Studio, shows every account on one screen: views, engagement, posts and followers over the last 7, 28 or 90 days, each against the days before; the posts that did best, with their pictures; and when your audience answers — the hours and weekdays your posts did best. Each account opens with its own posts, and a TikTok account with its followers and likes, the countries your viewers are in and each video’s results.
Works on
InstagramViews, reactions, comments and clicks per postLive
FacebookYour Page’s postsLive
TikTokAccount, audience and each videoLive
What it includes
- Views, engagement, posts and followers over 7, 28 or 90 days
- Each number against the days before
- Your best posts, with their pictures
- When your audience answers: your best time to post
- Each account: its posts, with views, reactions, comments and clicks
- TikTok: followers, likes, videos and following
- TikTok audience: the countries your viewers are in
- Each TikTok video’s results
- Insights in the phone app too
Where to find it
Menu › Social Studio › Insights
Step by step
Try Insights free for 14 days
No credit card, then Free. Connect one channel and invite one colleague.
Checked against the live product on 6 October 2026. What each connected account can do is shown on the Channels screen of your workspace.