When an automation stays quiet, the reason is almost always one of these. Go through them in order.
- Is it on? In Automation, an automation that is off shows Off by its name. Turn its switch on.
- Has it ever run? Each row says Ran N times or Has not run yet.
- Is the channel in it? Open it and check Where should it run?. Automations answer on WhatsApp, Instagram, Messenger and Telegram — never on website chat or TikTok messages.
- The limit. With Once per conversation, a customer who already got it doesn’t get it again.
- A person was talking. For 30 minutes after someone on your team writes in a conversation (in MirageCHAT or the WhatsApp Business app), automations that start from a customer’s message stay quiet there.
- We’re closed needs opening hours on the channel, with the right Timezone.
- A message contains… looks for your exact letters; accents count.
- Nobody replied doesn’t start if anyone answered after the customer — including the AI or another automation.
- Several steps stop when someone replies or takes the conversation, when it is closed, and (with the switch on) when the customer writes again. After 24 hours Instagram and Messenger accept nothing; WhatsApp only a template.
- Comments: each comment gets one automation, the most specific. A reply or DM goes once per person on each post. On a Facebook Page connected before 1 October 2026 a like is skipped (“Skipped: liking comments on this Page needs «Refresh permissions» on the Page in Channels”) until you press ••• › Refresh permissions on its card.
Good to know
- Paused — needs … by the name means your package doesn’t include part of it. Nothing was deleted.
- An automation marked Made in the older editor can’t be edited on this page.
- A WhatsApp message that WhatsApp itself couldn’t pass on gets no automatic answer.
- If the AI answered on top of your automation, switch on Pause the AI for this message in its reply.