Social Studio › Insights puts the numbers of your Instagram accounts, Facebook Pages and TikTok accounts in one place, read live from the platforms.
- Open Social Studio › Insights and choose 7 days, 28 days or 90 days.
- Narrow it with the chips Instagram, Facebook and TikTok (none on means all of them), or pick one account instead of Every account.
- Read the four numbers: Views, Engagement (likes, comments, shares and saves), Posts and Followers. When every account’s posts reach back far enough, each compares with the days before, for example “vs the 28 days before”.
- Your best posts shows the posts with the most views, with their pictures. Click one to open it.
- When your audience answers maps the weekday and hour each post went out against what it got, over the last 90 days. Once at least 6 posts carry numbers it names Your best time — and Instant Post’s Later marks those hours in green.
- Over the … days draws views, engagement or posts across the period.
- Under Each account, press Open › on an account: its own numbers, and below them Every post on the account — everything on it, not only what went out from here.
Post to a Page, or change a post that is out
- To post to a Facebook Page — words alone, photos, a video, a reel or a story — use Instant Post (Text only · Facebook for words with no photo).
- To change a Page post, open the Page under Each account. Owners and admins press ••• on a post: Edit text changes its words on Facebook (the photo stays), then Save text; Delete post removes it from the Page with its comments, after you confirm. The same ••• is on the post in Comments.
Good to know
- Numbers are read from the platforms and kept for ten minutes, never stored. A number a platform didn’t give shows as —, never as 0.
- Stories are left out: they last a day and carry no likes.
- YouTube is not counted here: its numbers are under Analytics › YouTube, on their own.
- An account the platform won’t read says why on its card.
- A TikTok account shows its profile, its numbers and its videos — or TikTok for Business’s numbers when that is linked.
- Insights is not in the Free package; there the tab says what it holds and that you change your package under Billing.
- In the phone app: Menu › Social Studio › Insights.