There are four packages. Free has the Inbox and Instant Post only. The paid packages have every feature, except that WhatsApp calls are in Growth and Pro, and the Publishing API is in Pro. They differ in how many accounts you connect and how many AI replies are included each month.
At a glance
- Free — 2 connected accounts, the Inbox and Instant Post with 30 posts a month, 1 team member, no AI replies.
- Starter — 5 connected accounts, 100 AI replies a month.
- Growth — 12 connected accounts, 500 AI replies a month, WhatsApp calls.
- Pro — 25 connected accounts, then $1.75 a month for each account more, 1,000 AI replies a month, WhatsApp calls and the Publishing API.
Prices are on the pricing page and in Billing › Plan, monthly or yearly — a year costs ten months.
What counts as one account
One Instagram account, one Facebook Page with its Messenger, one WhatsApp number, one TikTok account, one YouTube channel, one Telegram bot, one SMS number or one website chat — in any mix.
Team members are unlimited on every paid package; Free has 1.
AI replies
- Past the monthly allowance, AI replies are paid from your balance.
- Replies on your own OpenAI, Anthropic or Google key (in AI › Models & keys) are billed by that provider, not by us.
Good to know
- On Free, Starter and Growth the number of accounts is a hard limit. To connect one more, change to a bigger package. Only Pro takes accounts past its number.
- Moving to a smaller paid package disconnects nothing; you just cannot add more until you are under its number. Moving to Free switches off the accounts past 2 (the ones with the newest conversations stay) and the team members past 1 (never the owner); a paid package switches them back on.
- Start with the 14-day free trial: every feature, up to 5 connected accounts, 100 AI replies, no card. When it ends you stay on Free unless you choose a package.
- WhatsApp message charges are billed by Meta to your own WhatsApp account.