Every channel has its own Analytics page, with the filters and numbers only that channel has — delivery on WhatsApp, stories on Instagram, visitors on website chat, views on TikTok.
- Open Analytics.
- Click a channel’s logo in the filter bar, its card, or its row in By channel. All channels brings you back.
- On Instagram, Facebook and TikTok, choose All, Messages, or the profile side: Profile & posts, Page & posts or Profile & videos.
- Use the channel’s own filters in the Filter … row: the accounts, Message type, Language, Customer (New in this period or Came back), Answered by (The AI, a person by name, or Nobody yet) and Status. WhatsApp adds Country, Mood and Replied from. Each choice shows how many it covers.
- Read the blocks: Conversations per day, Busy hours, Days of the week, Who wrote our replies, What customers send, Languages — and the channel’s own, such as Did our messages arrive?, Templates and What Meta charged on WhatsApp.
- Export CSV downloads this channel’s numbers. Open Inbox (or Open Comments) takes you to the work itself.
Good to know
- The period, business and topic you chose on the main page stay set here.
- Profile numbers come from the platforms: Instagram and Facebook give their last 28 days; TikTok has its own TikTok period of 7, 28 or 60 days.
- TikTok messages aren’t counted yet; the TikTok card says Messages soon.