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Hide comments on Instagram — one by one, or automatically

4 min readFor owners, admins and agents who moderate commentsUpdated

On this page
  1. Before you start
  2. 1. Hide one comment
  3. 2. Hide comments automatically
  4. What to know
  5. Hide or delete?

In short

Hiding a comment keeps it visible to the person who wrote it and to nobody else. Nothing is deleted, and you can undo it. Hide one comment from Comments, or let an automation hide every comment that says the words you choose.

Before you start

  • An Instagram professional account connected in Channels — Connect Instagram.
  • Agents: Reply + hide/delete for Comments in Team › Agents. Owners and admins can always hide.

1. Hide one comment

  1. Open the post

    Click Comments in the menu and open the post. Its comments appear beside it, the newest questions on top.

  2. Hide it

    On the comment, press More actions (•••) › Hide. The message says Comment hidden from everyone except its author. and the comment carries a Hidden mark.

  3. Undo it

    The same menu now says Unhide. Press it and the comment is visible again.

A Seaside Villa Instagram post open in Comments: the More actions menu on a spam comment shows Hide and Delete…, another comment is already marked Hidden, and the bar says the comment is hidden from everyone except its author.
More actions › Hide — only the person who wrote it still sees it. Illustration with sample names.

2. Hide comments automatically

  1. Start an automation

    Go to Automation, press New automation and, under When?, pick Someone comments on a post.

  2. Type the words

    Write the words to catch, separated by commas — for example scam, spam, fake. Case and accents do not matter, and it matches whole words: spam matches «Spam!», but hi does not match «this». Up to 20 words or short phrases.

  3. Choose the posts

    Any post, or Only these posts and tap them.

  4. Add «Hide»

    Under What does it do?, press + Hide. The step is called Hide the comment.

  5. Pick the accounts and save

    Under Where should it run? choose your Instagram accounts, then press Save automation. It works from that moment.

The Automation form with Someone comments on a post chosen, the words scam, spam, fake, Instagram selected, Any post, and the first step 1. Hide the comment.
An automation that hides comments with the words you choose. Illustration with sample names.

In the Visual editor the same block is Hide the comment under Comments & growth, and the ready-made flow Hide spam comments starts with the words scam, spam and fake.

What to know

  • Your own posts only. On someone else’s post that mentions you, you can reply — Hide and Delete are for your own posts.
  • An automation that only hides runs on every matching comment. One that also replies or sends a DM runs once per person on each post.
  • One automation per comment. When several could run, the most specific one does: chosen posts first, then words, then any comment. Keep spam-hiding and comment → DM on different words.
  • It reads words, not links. Add the words spam usually says, such as promo, followers, dm me.
  • Your own comments and replies never start it. Comments on live videos don’t either.

Hide or delete?

Hide can be undone and the person who wrote it still sees their comment. Delete (••• › Delete… › Delete) removes it for everyone, for good — and automations never delete. More in Answer comments, mentions and reviews.

I don’t see Hide.

Ask the owner for Reply + hide/delete in Team › Agents. On someone else’s post that mentions you, Hide is not offered.

Can it hide comments with links?

It doesn’t look for links. It hides comments with the words you type.

Can I hide and send a DM with the same words?

One automation runs per comment, so put both steps in the same automation, or use different words for each.

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